Foundation 101 | Everything You Need to Know!
1.08.2014
The task of finding the perfect foundation can be daunting and overwhelming. How are you supposed to know what undertones are in your skin? What type of coverage are you supposed to look for? How do you apply it? Well, I have (hopefully) the answers to all those questions and then some! Watch the video below or read on to learn how to find your perfect foundation.
Finding the Perfect Shade
Do you need a warm, cool, or neutral toned foundation? Finding out the answer to that question can be a little tricky but there are a couple things you can do to arrive at the solution. Look at your skin tone -- all over. If you see more olive, yellow, or gold undertones, you will most likely benefit from a warmer foundation. Pink undertones? A cool foundation may be better for you. If you have a mix of both a neutral foundation is a great place to start. Still not sure? Head to Sephora, Ulta, or your favorite makeup counter to get color matched. They will be able to tell you exactly what you need.
Color Matching
A huge mistake women tend to make is attempting to match a foundation to the color of the back of their hand. To that I say; NONONONONONONO!
The best place to test a foundation is your jawline down to the top of your neck. You want to make sure the color matches along your jawline and blends nicely into your neck in order to avoid that "mask" look. I highly recommend trying out a couple different shades by blending the foundation slightly (all you need is a small swatch) into your jawline/neck area, letting it dry, and comparing the colors to determine what is best for your skin tone.
Finish & Coverage
Foundations can leave a natural, dewy, or matte finish on the skin after application. The type of finish you want to have is entirely up to you. However, I would definitely recommend matte foundations for those who have oily skin (like me!), and dewy or luminous foundations for those with combo or dryer skin.
Determining the type of coverage you would like is also personal preference. In my experience, it seems that most foundations have a medium coverage, but there are also foundations that provide light and full coverage. The types of coverage are pretty self-explanatory...a foundation that is medium to full coverage is going to cover up more than a light coverage foundation.
Drugstore or High End?
I've had much more experience with drugstore brand foundations and I must say that they definitely get the job done. I don't think you can go wrong with Revlon's Color Stay Whipped Foundation, L'Oreal's True Match (and True Match Lumi if you have dryer skin), and Covergirl's 3-in-1 foundation.
As far as high end is concerned, I am OBSESSED with Make Up For Ever's Mat Velvet + foundation because I am super super oily. I love it and it was well worth the investment. I will certainly update when I have tried more high end brands.
Tools
While your fingers are always a great tool for applying makeup, my hands down, holy grail, best brush of life ever is the Sigma F80 Flat Top Kabuki brush. I could go on, and on, and ON about this amazing tool. My foundation goes on so much smoother, easier, and has a flawless appearance when I use this brush.
Another great line of brushes is from Real Technique -- I know they have them at Ulta and are very inexpensive. My favorite foundation brush they make is the Expert Face Brush. Another great option!
Hopefully this post helped you if you are in the market for a new foundation! If you have any questions, don't hesitate to leave them below or e-mail me.
xoxo
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